Brand Marketing

Peltz's Plan for P&G Includes Digital Hires, Instagram Followers

P&G is lagging rivals in digital marketing according to Peltz. The proof: Instagram followers. (Trian Partners)
JN
By:
Jack Neff
September 07, 2017 01:57 PM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Food & Beverage
JS
By:
Jon Springer
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine