Brand Marketing

Pepsi Is Taking Kyrie Irving's 'Uncle Drew' to the Movies

The latest Uncle Drew video talks up the NBA All-Star Game. (Pepsi via YouTube)
February 16, 2017 05:15 PM

Pepsi is developing a script for a feature film starring Uncle Drew, the character played by NBA star Kyrie Irving in ads that have been viral hits online since debuting in 2012, a PepsiCo spokeswoman confirmed on Thursday.

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