Summer Bummer: Back-to-School Marketing Starts Earlier Than Ever

Summer may be in full swing, but back-to-school season for some marketers began long ago—in some cases before students even closed last year's textbooks. Campaigns from Office Depot and Lands' End, for example, have already been running for weeks, and more brands are expected to push out campaigns later this week. Compare that to 2016, when back-to-school TV commercials did not begin airing until mid-July.