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Brand Marketing

Timberland Revamps Marketing, Goes After Millennials

NZ
By:
Natalie Zmuda
October 02, 2013 04:00 PM

Timberland is out to prove to millennials that it's not their parents' boot company.

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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US ad employment fell in April for the fifth straight month
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agency news you need to know this week
Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
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Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
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