Brand Marketing

Chinese Brands Want to Go Global; Here's Why It's Still So Tough

Huawei has built its brand in foreign markets; many other Chinese brands struggle. (Kiyoshi Ota/Bloomberg)
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By:
Angela Doland
August 31, 2015 12:00 PM

Featured Stories

Travel
Expedia is downsizing its in-house agency—what to know

Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.

AP
By:
Adrianne Pasquarelli
Expedia is downsizing its in-house agency—what to know
Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
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By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
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By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
Brand Marketing
In-house agencies face financial and AI pressure—experts on the way forward
AP
By:
Adrianne Pasquarelli
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JS
By:
Jon Springer
In-house agencies face financial and AI pressure—experts on the way forward