Coke's Jonathan Mildenhall and Pio Schunker on Spreading Happiness

Across the globe, Coca-Cola is a harbinger of happiness, its messaging spreading bits of joy across multiple platforms. Its recent work has ranged from a friendly tweak to its iconic swirls in a Cannes Lions Grand Prix-winning outdoor poster, to production-line maneuvers Down Under that put real people's names on bottles of Coke. The happy ideas led Coca-Cola to its most-awarded year in Cannes -- the brand took home 30 Lions.