Activist Group: Hurricanes Should be Named after Michele Bachmann and Marco Rubio

Barton F. Graf 9000 has teamed with activist organization 350 Action to propose an unconventional solution to addressing our environmental woes. The new campaign features this video directed by Furlined's Ted Pauly that poses a very interesting question to the World Meteorological Organization: Why are hurricanes--with all the havoc they wreak--given perfectly nice people names? The effort suggests an alternative moniker system--one that, if embraced, would serve as a kick in the pants for lawmakers to take action: Name storms after the policy makers who deny climate change. Thus, says the video, future hurricanes would bear titles like Hurricane Marco Rubio, Hurricane Michelle Bachman or Hurricane Rick Perry. A website invites people to petition the WMO to put such names in the future lineup. The campaign represents a bit of branching out, stylistically, for Barton F. Graf 9000, which until now has been best known for its signature kooky comedic style, for the likes of Dish, Little Caesars and Kayak. For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Activist Group: Hurricanes Should be Named after Michele Bachmann and Marco Rubio

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