Annie's Recreates the Marshmallow Experiment With Mac & Cheese

Remember the Stanford Marshmallow Experiment? The series of studies, which took place in the 1960s and 1970s, tested the effects delayed gratification on future development by offering kids the choice between getting one small treat immediately or two treats awarded after a few minutes. Annie's recreates the famous study by putting a slice of pizza and a bowl of gooey, yummy mac and cheese in front of little kids and telling them that if they wait 10 minutes, they wouldn't have to choose between the two -- they would get as much Annie's Mac and Cheese Pizza as they wanted. The two-minute film provides some insight into child psychology, and plenty of laughs as well, as kids try their best not to touch the food in front of them, in anticipation of what they might be able to dive into if they just wait. If only waiting wasn't this hard... For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Annie's Recreates the Marshmallow Experiment With Mac & Cheese

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