This Invasive Belgian 'Prank' Campaign Will Take Over an Innocent Guy's Life

Duval Guillaume Modem is certainly kicking things up a notch when it comes to prank campaigns. The agency, which is known for stunt work for Carlsberg and TNT, introduces a new, creep-tastic campaign for Febelfin, a governmental oversight organization for financial companies. In the campaign, a man takes over another guy's life, using a Mission Impossible-style mask, a phishing email, and a phone call. Eventually, he makes hotel reservations, buys a stunningly expensive musical instrument, and posts photos online of himself, masquerading as the victim. The message: Be safe online. While the tactics used in the campaign might seem especially horrifying to users in the U.S., truth is that laws around shocking people tend to be a little less tight abroad, especially in continental Europe. Kris Hoet, managing partner and head of digital at Duval Guillaume, told Creativity during an earlier story that some of the things his agency pulls off, such as this 007 stunt for Coke, just wouldn't be possible Stateside. As for the dubious point of actually stealing money from a bank account, as this video shows, the agency didn't actually pilfer thousands of Euros from the victim. Duval said in an email that it used actors to "sell" the harp -- so nothing was actually bought. For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

This Invasive Belgian 'Prank' Campaign Will Take Over an Innocent Guy's Life

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