100 Leading National Advertisers: 2009 edition index

MARKETER TREES 2009 Explore the database of the 100 Leading National Advertisers Featuring U.S. ad spending, division sales, personnel, brands and agencies. RANKINGS, ANALYSIS, CHARTS AND MORE 100 Leading National Advertisers A ranking of the top 100 U.S. advertisers in 2008 Spending Fell (only) 2.7% in '08. Real Problem: 2009 Walmart Stores Spending up 16%; Retail Surpasses Auto as Top Ad Category, by Bradley Johnson Video: Bradley Johnson discusses 100 LNA U.S. Ad Spend Trends: 2008 % change in ad spend, 2001-2008: 100 LNA % change in ad spend, 2001-2011 (forecast): ZenithOptimedia How 2008 U.S. ad spending was split by medium How 2008 U.S. ad spending was split by category Verizon Tops AT&T as Most-Advertised Brand Walmart vaults into No. 5 Spot with 66% increase in measured media spending, by Maureen Morrison Top 200 Megabrands By U.S. measured media spending in 2008 Total U.S. Advertising Spending by Medium Measured media spending from TNS Media Intelligence Media plus marketing services from ZenithOptimedia Total U.S. Measured Advertising Spending by Category Media spending totals from TNS by category for 2008 Top 10 Advertisers in 10 Media Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet based in measured media U.S. Advertising as Percent of Sales For the 100 LNA by category U.S. Market Share Leaders Marketers in key ad categories for 2008: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care and credit cards METHODOLOGY AND MORE INFO Industry Contact Lists: Marketers Download exclusive marketer contact lists with key personnel, mailing addresses and corporate phone numbers. This premium content, downloadable in Excel spreadsheets, is offered only to subscribers of the Ad Age DataCenter. Lists are based on data collected for 100 LNA 2009. To access contact lists, go to Ad Age's DataCenter home page and scroll down to "Industry Contact Lists." Subscribe to Ad Age DataCenter at adage.com/datasub or e-mail customerservice@adage.com. Report Methodology How Ad Age compiled this report Leading National Advertisers Archive 1997 to present Contact customer service regarding print, digital or DataCenter subscriptions or to purchase additional copies.

100 Leading National Advertisers: 2009 edition index

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