Datacenter
Less Than Half of Consumers Are OK With Swapping Data for Deals
Gift Article
Share
Expand
Household income was a key factor influencing whether or not people were willing to cough up data in exchange for rewards, Pew found.
(Andrew Harrer/Bloomberg)
By:
Kate Kaye
January 15, 2016 04:26 PM
Featured Stories
10 creative campaigns to know about today
US ad employment dropped in March for the fourth straight month
From ad tech to retail media—What marketers questioned most at the ANA Media Conference
Agency news you need to know this week