Datacenter

Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere

Marketers are using companies such as Invoca and Dialogtech to better understand which ads are generating phone calls. (LDProd/iStock)
KK
By:
Kate Kaye
February 13, 2017 12:00 PM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
BD
By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Agencies
Search consultants under pressure—how they are trying to cut agency review costs and timelines
Agencies
LR
By:
Lindsay Rittenhouse
Search consultants under pressure—how they are trying to cut agency review costs and timelines
Possible Conference
Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty
Possible Conference
PH
By:
Parker Herren
Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty