Here's How 6 Brands Are Using Instagram's New Zoom Feature

Brands are ready for their close-up now that Instagram enabled zooming. This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users. Of course, with any update, brands are bound to experiment, like they've done with every new feature such as slow-motion effects, filters, the first videos and the recent introduction of Stories. Zooming in on photos or videos might not seem to have much marketing cache, but brands were quick to create posts that incorporated the new capability. Brands like Bud Light, Ruby Tuesday and E! Entertainment Television posted photos inviting users to look closer. Here's a peek at what the brands came up with: Are you #MargaReady? Our new flavor is just a pinch away. Zoom in and find out what it is. A photo posted by Lime-A-Rita (@lime_a_rita) on Aug 31, 2016 at 2:16pm PDT What do cows say when they play hide-and-seek? Hint: pinch and zoom to find out. A photo posted by noosa yoghurt (@noosayoghurt) on Aug 31, 2016 at 2:36pm PDT Look out below! Pulitzer prize-winning photographer @VincentLaForet shoots a bird's-eye view photo of #GE's Tier 4 #locomotive as it snakes along the Transit Test Track at the Transportation Technology Center. Now that @instagram lets you zoom into photos, get a closer look — how many rail cars can you spot? #GETier4 #IndustrialInternet #railfan A photo posted by GE (@generalelectric) on Aug 31, 2016 at 1:44pm PDT Are those strawberries? REAL strawberries?! 🍓 Yeah, zoom on in and get yourself some of this freshness. 👀 A photo posted by RubyTuesday (@rubytuesday) on Aug 31, 2016 at 1:37pm PDT WHAT DOES ANGIE'S DESK MAGNET SAY? Pinch & zoom to find out. Post what you think in the comments. Then prepare to be judged by the internet. A photo posted by @angietribecatbs on Aug 31, 2016 at 12:46pm PDT Without this new zoom feature, you probably would've never noticed the sweet memento Kris keeps in her office. Hint: Khloe's mug shot… right behind her. #KUWTK A photo posted by Kardashians on E! (@kuwtk) on Aug 31, 2016 at 12:44pm PDT

Here's How 6 Brands Are Using Instagram's New Zoom Feature

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