Technology

Marketers Grapple With Uncertain Reach of Branded Content on Instagram

Joey Graceffa's branded post for 'Age of Adaline' got 103,000 likes, but how many impressions?
May 18, 2015 03:30 PM

Brands on Instagram can't bank on people liking, sharing or commenting on their posts as a way to get those posts in front of more people, including people who may have missed the original post. There's no algorithm to resurface old-yet-popular posts. Instagram is not Facebook; it's Twitter without the retweet ripple effect.

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