China's Influencers Don't Just Push Brands -- They Create Their Own

Haiyan Fu, nicknamed Ava, is a 32-year-old fashion influencer with a cool, slouchy style and hair with a purple tint. In 2009, she started blogging, doing promotional posts for brands ranging from Louis Vuitton and Dior to Hollister and Abercrombie & Fitch. Then, in 2016, she and another influencer, Nikki Min, teamed up to launch their own brand, Ava & Nikki. Fu had no design experience, but would draw pictures and ask suppliers to make the clothes.