Technology

Engagement With Brand Content Soared 52% Last Quarter

Media and sports brands do best, but this Valentine's Day promotion video helped put Aeropostale among the brands people engage with most.
June 22, 2015 12:00 PM

People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Shareablee.

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