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Facebook, MRC Working to Clear Up Mobile Ad Viewability This Year

The Facebook logo is reflected in the eye of a woman in this arranged photograph. (Andrew Harrer/Bloomberg)
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By:
Tim Peterson
February 18, 2015 03:00 PM

As Wendy's VP-digital and social media, Brandon Rhoten has spent the past decade trying to move the fast-food chain's TV ad budget online. It hasn't been easy.

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