It's the stat that filled a million PowerPoints, launched thousands of startups and dashed almost as many hopes: the hockey stick charting consumer growth of the internet -- and the presumed shift of ad dollars along with it.
It's the stat that filled a million PowerPoints, launched thousands of startups and dashed almost as many hopes: the hockey stick charting consumer growth of the internet -- and the presumed shift of ad dollars along with it.
There are various ways marketers can evaluate their agency partners’ financial fitness.