Facebook's Sales Chief: Madison Avenue Doesn't Understand Us Yet

Carolyn Everson made a big splash when she jumped the Microsoft ship for Facebook in February. She'd only spent nine months in charge of global ad sales at Microsoft before being wooed away by the promise of the social network's advertising potential. Ms. Everson started her job as Facebook's VP-global sales a month ago, and this interview with Ad Age is her first in her new role.