Technology

Google Ramps Up in Fight for App Advertising

A mobile ad with the new capability of opening an installed app on a user's phone.
By:
April 22, 2014 11:58 AM

Featured Stories

Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

SS
By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agency Brief
Agency news you need to know this week
Agency Brief
EL
By:
Ewan Larkin
Agency news you need to know this week
Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage
JS
By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name