Technology

Did Google Flush $1.6 Billion Down the YouTube?

The new format lets viewers decide whether they want to see the longer-form ad, rather than forcing it upon them.
By:
m
By:
mcreamer@adage.com
|
March 18, 2007 02:04 PM

Featured Stories

TV Upfront
8 streaming and CTV predictions for the TV upfronts
TV Upfront

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

PH
By:
Parker Herren
8 streaming and CTV predictions for the TV upfronts
Possible Conference
Gary Vaynerchuk slams brands’ reliance on paid over organic social
Possible Conference
GF
By:
Gillian Follett
Gary Vaynerchuk slams brands’ reliance on paid over organic social
Brand Marketing
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Brand Marketing
ES
By:
E.J. Schultz
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Retail
Sam’s Club introduces a host of new measures amid retail metrics scrutiny
Retail
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By:
Jack Neff
Sam’s Club introduces a host of new measures amid retail metrics scrutiny