Technology

Live Nation Uses Wi-Fi and Geofencing to Connect Sponsors with Fans

DNCE performing at Atlanta's Piedmont Park for the Music Midtown festival. (Chris McKay/Getty Images)
October 31, 2016 12:00 PM

When concertgoers descended on Atlanta's Piedmont Park for the Music Midtown festival in September, brands invited select female fans with over 5,000 Twitter followers to a special viewing area to see acts like Alabama Shakes and The Killers up close.

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