Technology

Long-Form Video (and Celebrities) Drive YouTube's 'Originals'

By:
December 11, 2012 02:27 PM

Featured Stories

Publicis CEO Arthur Sadoun blames the industry’s weakening perception on rivals more than tariffs
Publicis CEO Arthur Sadoun blames the industry’s weakening perception on rivals more than tariffs
Closed reviews—everything agencies and brands need to know about the pitch process
Closed reviews—everything agencies and brands need to know about the pitch process
Why TV measurement transparency is under scrutiny
Why TV measurement transparency is under scrutiny
Inside UPS’ creator-led series with Kareem Rahma generating millions of TikTok and Instagram views
Inside UPS’ creator-led series with Kareem Rahma generating millions of TikTok and Instagram views