Technology

Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks

NZ
By:
Natalie Zmuda
n
By:
nzmuda@adage.com
|
February 08, 2010 05:00 AM

Featured Stories

Inside Possible’s pitch for $500,000 Cannes-style sponsorships
Inside Possible’s pitch for $500,000 Cannes-style sponsorships
JCPenney tries for a comeback in first campaign from Mischief
JCPenney tries for a comeback in first campaign from Mischief
Inside the creator-fueled beverage boom
Inside the creator-fueled beverage boom
Starbucks revives ‘Eye of the Tiger’ ad for new energy drink
Starbucks revives ‘Eye of the Tiger’ ad for new energy drink