Technology

Are Advertisers Spending Too Much On Online Video?

By:
September 11, 2013 02:50 PM

Based strictly off hype, one might think web video was taking a big chunk out of TV viewing. But the data says not-so-fast: web video accounts for just 2.3% of total TV viewing, according to an analysis of Nielsen's "Cross-Platform" report released this week.

Staying current is easy with newsletters delivered straight to your inbox.