Advertising News

How Pinterest Knows Who's Down to Shop and Who Isn't

Michael Yamartino (Pinterest)

Adrianne Pasquarelli

March 17, 2016 07:30 PM

As head of commerce at Pinterest, Michael Yamartino not only leads its commerce initiative but is also tasked with developing products to please the brand's fanbase of 100 million global users.

Featured Stories

8 streaming and CTV predictions for the TV upfronts

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

8 streaming and CTV predictions for the TV upfronts

Possible Conference

Gary Vaynerchuk slams brands’ reliance on paid over organic social

Possible Conference

Gillian Follett

Gary Vaynerchuk slams brands’ reliance on paid over organic social

Brand Marketing

Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000

Brand Marketing

Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000

Sam’s Club introduces a host of new measures amid retail metrics scrutiny

Sam’s Club introduces a host of new measures amid retail metrics scrutiny

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Goodby appoints a new chief strategy officer

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NFL CMO on reaching youth and diverse consumers through philanthropic marketing

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