Technology
Rubicon Poaches Google Exec in Race to Bring Header Bidding to Apps, Video
Gift Article
Share
Expand
'We have to nail header bidding in mobile and video to enable and maximize our clients' revenue,' said Tom Kershaw, Rubicon Project's latest hire.
(Rubicon Project)
By:
George P. Slefo
October 06, 2016 12:00 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer