Technology

Selling AI: R/GA pitches brands on the next level

The Cosmopolitan of Las Vegas and R/GA say Rose, the chatbot they developed to interact with guests, increased revenue for in-house services by 30 percent. (Cosmopolitan Hotel)
GP
By:
George P. Slefo
July 11, 2018 08:00 AM

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So you’re graduating and want a marketing career—tips from ad industry leaders
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CMOs, creative and agency leaders share advice on how to break into the industry.

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This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
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Agency layoffs—how to know if you’re at risk and what to do next
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