The Top Ten Emoji Campaigns of 2015

Emojis emerged as a campaign trend in 2014 and, while some argue the use of smiley faces and pizza slices to express complex ideas has already jumped the shark, it became a relevant part of the current marketing lexicon in 2015. Thus, the trend warrants an end-of-the-year list featuring some of the best known and most innovative approaches to emoji marketing. These were the top ten emoji marketing efforts of the year: