Turner, Intel Team Up in Search of Next Great Wearable

Advertising Age Player //--> Try this on: Intel and Turner Broadcasting have teamed up to find the next big wearable tech in a new series set to debut next year. The show -- which has a working title of "America's Greatest Maker" -- will have contestants team up to make wearable tech using Intel's Curie technology, which is specifically designed for wearable devices. The series is a spin on Intel's 2015 online challenge "Make it Wearable," in which the first place prize of $500,000 went to a team who created Nixie, a wearable drone camera that can take off from a person's wrist. And while wearables have yet to gain mass adoption, the market is certainly lucrative: some 111 million units are expected to ship by 2018, according to a study published by the International Data Corporation. The new series will feature Mark Burnett ("Shark Tank," "The Voice") as the executive producer and will run on TBS once semifinalists have been announced. Short-form, sharable content will also be produced on TNT, Adult Swim, truTV, HLN, CNN and Bleacher Report. "This first-of-its-kind partnership starts with a compelling content idea, then uses Turner's capabilities to distribute that storytelling at scale, across all of our premium properties and platforms," Dan Riess, executive VP-integrated marketing for Turner Broadcasting, said in a statement. "As we embark on this new partnership with Intel and Mark Burnett, we have the opportunity to encourage innovative spirit, empower and inspire viewers to share content, reach the right audiences and, in the end, drive business results that matter."

Turner, Intel Team Up in Search of Next Great Wearable

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