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Technology

Twitter Turns Up Targeting to Let Advertisers Know If You Like Animation or Bollywood

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August 30, 2012 07:37 PM

Twitter is looking to harvest the content of tweets by giving advertisers the capability to target to people based on what they're saying and whom they follow.

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Possible Conference
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Possible Conference
GF
By:
Gillian Follett
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
ES
By:
E.J. Schultz
Marketing winners and losers of the week

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