It's the Year of the Monkey; Watch Pepsi's Viral Holiday Hit

China's Year of the Monkey is coming, and there are sure to be countless primate-themed campaigns. The holiday isn't until Feb. 8, but Pepsi got a head start with a six-minute viral video that's had over 15 million views in a week. It's not about a monkey exactly; it's about a performer who played a monkey in a 1980s TV show. If you're not Chinese, the whole concept requires a bit of explanation.