Technology

Snapchat Has Nearly All the 18-to-25-Year-Olds It Will Get, but Older Users Still Joining

The mobile web has much bigger audiences than apps but nowhere near the time commitment, ComScore said in its new annual Mobile App Report. (iStock)
GP
By:
George P. Slefo
September 13, 2016 10:32 PM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
ES
By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
BD
By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Agencies
Search consultants under pressure—how they are trying to cut agency review costs and timelines
Agencies
LR
By:
Lindsay Rittenhouse
Search consultants under pressure—how they are trying to cut agency review costs and timelines