Technology

YouTube to Offer Third-Party Brand Safety Tools Following Revolt by Marketers

YouTube is searching for ways out of an abrupt advertiser revolt that has seen some of the world's largest marketers suspend spending with the platform. (Patrick T. Fallon/Bloomberg)
GP
By:
George P. Slefo
April 03, 2017 05:01 AM

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Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

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WPP launches rare public attack on Publicis over ad quality, escalating feud
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AI search is upending the PR industry—how brands and agencies need to adapt
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Asa Hiken
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TBWA\Chiat\Day plots its next chapter with slew of executive hires
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TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
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By:
M.T. Fletcher
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