GroupM's Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
Advertisers are far more insulated from the costs of ad fraud and ads that appear off-screen than reports often suggest, argues Rob Norman, chief digital officer at GroupM Worldwide. (iStock)
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.