Five Organizing Principles for Social Media in 2011

I can't prognosticate what's going to happen next year. But at about this time last year I wrote that social media would go mainstream. And with Time's selection of Zuckerberg as Man of the Year, it seems I got it right. So as I reflect back on the past year and think ahead, I'm emboldened enough to suggest what I believe we must tackle next year. In truth, I offer this list more as an industry call to action than as a "prediction" for 2011. There you have it, my list of what I think marketers will be focused on in 2011. It may be not a sexy prediction list, but I'm content to focus on how the real business of marketing gets done in the real world.

Five Organizing Principles for Social Media in 2011

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