Technology

The Psychology of Video Advertising

Google's 'Friends Furever' video targets users' soft-spots, letting emotions, not facts, drive attitudes toward its Android product. (Google via YouTube)
By:
March 17, 2017 02:00 PM

Featured Stories

Social Media
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Social Media

Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO's announcement that it's going "AI-first."

GF
By:
Gillian Follett
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Retail
15 retail media executives advertisers should know
Retail
AP
By:
Adrianne Pasquarelli
15 retail media executives advertisers should know
Food & Beverage
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Food & Beverage
EW
By:
Erika Wheless
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025