Doing It Wrong: 11 Boring Things GM Posted on Facebook

B.L. Ochman By now you know that GM pulled its advertising from Facebook because their advertising doesn't work. But the real issue is that GM doesn't get Facebook or social media, and they never did. Their Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage. As the Wall Street Journal reported, GM is spending $30 million maintaining its Facebook presence, but from a look at the place they're not doing much with it. Looking for conversation with the brand? Response to complaints or concerns? You won't find them here. But don't just take my word for it. Here are some choice examples of GM's recent Facebook posts: So, Dear GM, let me respectfully suggest that if you created better content for Facebook, you'd get a lot more out of it in the first place. Time to clean your own social media house before you try to knock down Mark Zuckerberg's.

Doing It Wrong: 11 Boring Things GM Posted on Facebook

Featured Stories