Advertising News

Alibaba Is Transforming Its E-Commerce Fest Into Actual Entertainment

Singer Jolin Tsai performs at Alibaba's gala variety show. (Alibaba Weibo)
AD
By:
Angela Doland
November 10, 2015 06:49 PM

Featured Stories

TV Upfront
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
TV Upfront

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

PH
By:
Parker Herren
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Social Media
Why national park fans are getting steamy on TikTok
Social Media
EW
By:
Erika Wheless
Why national park fans are getting steamy on TikTok
AI
Inside Superside’s pitch deck for building brand AI models
AI
AH
By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it