Ad Age's Multicultural Agency of the Year: How to Enter

It's that time again, when agencies get to show us all the phenomenal work they produced throughout the year -- and just as important, how that work is working for their clients. Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, honoring the best shops targeting ethnic consumers. Last year's winner was Conill, which had a terrific story about growth in the digital area, creativity and effective solutions for its clients, such as its "Somos Muchos" initiative for Toyota. The multicultural winner will be named on Jan. 23, 2012, as part of Ad Age 's annual Agency A-List report honoring the best agencies in adland (including an international Agency of the Year). Your entry will also be considered for the Agency A-List, and any other agency lists in that report. Last year, LatinWorks was named to the Agency A-List -- our ranking of the 10 best agencies in the U.S. And several other agencies, including Zubi and Lapiz, were featured in our lists of outstanding agencies and agencies to watch. Below, we answer all your questions about the submission process. If you have additional queries, please contact Ad Age 's international and multicultural editor Laurel Wentz. What do we look for? Evidence of business success for the agency, conveyed via revenue growth, income growth and a killer new-business record. If your agency has developed innovative channels for making money, such as collaborative projects, ownership of IP , influencing or even creating product, make sure to include those, too. As always, Ad Age weighs heavily how the agency has delivered strong results for its consumer-marketing clients. We're looking for shops that are coming up with creative and effective solutions to clients' business problems, with meaningful, measurable results that back those claims. (Please note, here at Ad Age , we believe that "creative" isn't always the most beautiful or edgy TV commercial, but rather the most creative thinking about a problem.) So what should you submit? At minimum, the following five things should be included in your submission: Is there anything important to add to that ? Since you've asked, yes, there is : Bear in mind that anything you send might end up being published -- think of it as entering the public domain. We're not going to make you Multicultural Agency of the Year or consider you for the A-List for all the secret things you're doing that you can only share off the record. How do you submit? This is the key part. For starters, this is a paperless process. Think green! Eschew the hard leather-bound portfolios and plastic DVDs and, instead, put everything up on a website and send us the URL. There are no points for fancy presentation here -- use a Tumblr account, Wordpress, we don't care (though, we hope you won't opt for a PDF). The easier information is to find and digest, the better. Send the URL to Laurel at lwentz@adage.com. There is no charge to enter. What's the deadline? Nov. 22 . This will NOT be extended. Can we have an extension to the deadline? See previous question. This gives you a month to submit and us just a few weeks to read, research, interview, write, photograph, design, etc. We're being fair, so please, please try to get all your entries in by Tuesday, Nov. 22 .

Ad Age's Multicultural Agency of the Year: How to Enter

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