Watch the newest commercials on TV from Powerade, Google, Booking.com and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 17. A few highlights: Powerade travels back in time to depict a young Crystal Dunn finding the inspiration to grow up to be a soccer great. Fox Sports commentator Rob Stone and former Major League Soccer player Alexi Lalas help Google hype its Nest Hub smart display. And Booking.com points out that since July 4th falls on a Thursday this year, you might want to see if you can pull off a four-day weekend getaway. Today’s TV Ad Highlights Data provided by iSpot.tv Google Nest: Hey Rob Premiered on: FIFA Women's World Cup Today, FOX Google Nest data for the last 30 days Impressions: 1,123,133,490 (55% of industry) Est. TV Spend: $12,056,061 (51% of industry) Attention Score: 87.83 Attention Index: 102 (2% fewer interruptions than avg.) Powerade: Making of a Champion Premiered on: FIFA Women's World Cup Live, FOX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Jose Cuervo: The Father of Tequila Premiered on: Pro Football Talk, NBC Sports Jose Cuervo data for the last 30 days Impressions: 10,250,215 (<1% of industry) Est. TV Spend: $234,657 (<1% of industry) Attention Score: 93.78 Attention Index: 106 (6% fewer interruptions than avg.) Booking.com: Four-Day Weekend Premiered on: Grand Hotel, ABC Booking.com data for the last 30 days Impressions: 1,284,806,714 (19% of industry) Est. TV Spend: $18,010,893 (25% of industry) Attention Score: 92.70 Attention Index: 106 (6% fewer interruptions than avg.) Choice Hotels: Our Business Is You: Anthem Premiered on: Antiques Roadshow, Ovation Choice Hotels data for the last 30 days Impressions: 828,762,440 (20% of industry) Est. TV Spend: $3,920,083 (10% of industry) Attention Score: 88.48 Attention Index: 74 (26% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Powerade, Google, Booking.com and more

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