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Technology

Virtual Reality Is Changing Storytelling, Modern Medicine

A Coca-Cola VR experience.
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By:
Felicia Greiff
May 20, 2015 09:45 PM

Virtual reality is on the cusp of changing how products are marketed, how news is told and even how people are treated for pain.

Featured Stories

AI
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
AI

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

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By:
Asa Hiken
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By:
Garett Sloane
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
Newfronts
NewFronts 2025—key ad tech and AI insights for marketers
Newfronts
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By:
Garett Sloane
NewFronts 2025—key ad tech and AI insights for marketers
Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions
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By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Upfront and NewFronts
Amazon ad chief talks DSP growth, economic impact on holiday advertising
Upfront and NewFronts
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By:
Ad Age Staff
Amazon ad chief talks DSP growth, economic impact on holiday advertising

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