Media

Data-Driven Targeting Creates Huge 2016 Political Ad Shift: Broadcast TV Down 20%, Cable and Digital Way Up

An ad supporting the 2016 Trump campaign
KK
By:
Kate Kaye
January 03, 2017 11:45 PM

Featured Stories

Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies

BarkleyOKRP has a new CEO and leadership team.

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Havas wins Olive Garden’s media account
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15 next-gen media buyers to know—and their upfront advice for advertisers
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The top 5 music campaigns you need to know about right now
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