Media

Alien Spawns Dollars by Being the Anti-'Star Wars'

Opening weekend for 'Alien: Covenant' in the U.S. wasn't a blockbuster, but it didn't have to be: Domestic ticket sales already equal 37% of costs. (Courtesy Twentieth Century Fox)
May 22, 2017 10:25 PM

Featured Stories

Meta
Meta wants to automate where your ads appear. These new AI tools are step one.

Advertisers will now be able to instruct Meta's AI ads system with more granular metrics for success.

AH
By:
Asa Hiken
Meta wants to automate where your ads appear. These new AI tools are step one.
Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win
TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Brand Marketing
How Venmo is changing its marketing strategy to embrace commerce
BD
By:
Brandon Doerrer
How Venmo is changing its marketing strategy to embrace commerce
Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows