Media

New Commercial Ratings: 'The Walking Dead,' 'Empire' Rule the Roost in C3 and C7

Robbie Amell, Lauren Ambrose and Gillian Anderson in the 'My Struggle II' season finale episode of Fox's 'The X-Files.' (Ed Araquel/Fox)
May 13, 2016 09:10 PM

While broadcasters continue to peddle the narrative that live ratings data isn't at all relevant in an age of time-shifted viewing, hyper-fragmented audiences and the steady erosion of appointment TV, the currency data suggests otherwise. According to the latest batch of Nielsen C3 data, commercial deliveries and live-plus-same-day ratings remain statistically simpatico, so much so that it's becoming glaringly obvious that only a handful of shows are recapturing a significant amount of "lost" ad impressions in playback.

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