Amazon Prime Video hires former Disney exec to lead advertising

Amazon has selected its advertising leader for Prime Video, which is expected to launch its ad tier on Jan. 29. Jeremy Helfand has been named VP, head of advertising, Prime Video, the company confirmed. Check out the latest Ad Age events and award programs “I joined Hulu in 2018 to jump into the then emerging streaming TV revolution, and what an incredible ride it has been, ultimately landing at Disney,” wrote Helfand in a LinkedIn post today. “It’s time for the next chapter, and I’m thrilled to share that I’ve joined Amazon to lead Prime Video Advertising. I’ll be working with a talented team of customer-obsessed business builders to create something special, starting with our upcoming launch!” Before joining Amazon, Helfand was executive VP of advertising and data platforms at Disney, where he oversaw ad strategy, product and operations for the company’s streamers, Hulu, Disney+ and ESPN+. Prior to that, he spent nearly six years as Hulu’s VP and head of advertising platforms. Prime Video is one of the final major streamers to let advertisers into its content. The streamer announced the addition of advertising for all Prime Video viewers (unless they pay an additional $2.99 per month) late last year. Advertisers have been hotly anticipating the launch this month as streaming TV has been starved for large audiences and advanced capabilities in the fragmented space. Also read: Recapping Netflix’s first year with ads ~ ~ ~CORRECTION: A previous version of this story incorrectly reported Helfand’s new title.

Amazon Prime Video hires former Disney exec to lead advertising

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