Apple Puts Penguins on Parade in Latest iPhone Spot

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, State Farm says it'll have your back no matter the condition of your car; Ritz Crackers and her family's support brighten a little girl's day; and a bride's choice of ride home drives home from a wedding in a Volvo. The actor we know from Verizon's "can you hear me now?" commercials asks a new question after having switched to Sprint. Finally, penguins are on parade in footage captured with an iPhone in Apple's latest spot. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Missed the previous installment of Hot Spots? Click here.

Apple Puts Penguins on Parade in Latest iPhone Spot

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