Marketers Are Still Getting in on Sept. 11 Remembrances, but a Bit More Carefully Now

Brands are posting 9/11 memorials in social media for another year. Marketers have previously triggered loud complaints with Sept. 11 tweets that seemed tone-deaf, resulting in apologies and deleted posts. This year, their posts seem more careful, ranging from somber photography to stock graphics of American flags paired with simple messages like "Never forget" and "United we stand." But there's still a question whether marketers, which exist essentially to shill products, have good enough reason to inject themselves into remembrances of Sept. 11. Some may have rethought their previous participation. As of noon today, White Castle, Cinnabon, Bass Pro Shops, Fleshlight, Walmart, CVS, The Vitamin Shoppe, Applebee's and Huggies are among brands that tweeted about the attacks last year but haven't so far today. The NFL and MLB are exceptions, with tweets last year and again today. #NeverForget pic.twitter.com/tlPjq3r7d2 Never forget. http://t.co/bTgM4joqs9 pic.twitter.com/PCAkaZp4lJ Today, we honor everyone affected by the events of 9/11. #NeverForget pic.twitter.com/SMjf08aLA2 Home of the free because of the brave. #PatriotDay pic.twitter.com/zr9KJ0jzrP We will never forget. pic.twitter.com/s0xjm9jwmo United we stand. #Remember911 pic.twitter.com/En3FYPaN30 Century 21 streamed on Meerkat as a crowd painted a mural. New York, we love you. #NeverForget #WorldTradeCenter pic.twitter.com/IEsMIoRUqe Never Forget pic.twitter.com/0IP5QlHLqV We remember those who lost their lives and their loved ones on September 11, 2001. #NeverForget #PatriotDay pic.twitter.com/0PpKItOoiN

Marketers Are Still Getting in on Sept. 11 Remembrances, but a Bit More Carefully Now

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