Why CPG Is the Next Frontier for Addressable TV Ads

AT&T is on a road show to describe for advertisers results of some addressable campaigns in recent years. (AT&T AdWorks)

April 27, 2016 07:20 PM

Featured Stories

Cannes Lions predictions—top creatives pick 53 campaigns to win

The Lion hopefuls this year range from a movie and TV captioning innovation to a gloriously unruly TikTok account.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Brand Marketing

How Venmo is changing its marketing strategy to embrace commerce

Brandon Doerrer

How Venmo is changing its marketing strategy to embrace commerce

Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Behind marketers’ agency briefs meant to secure Cannes Lions wins

Behind marketers’ agency briefs meant to secure Cannes Lions wins