Media

Family, Friends Most Influential on Shoppers

Word-of-mouth -- especially from family and friends -- may be one of the greatest influences on brand choice, but marketers still face a great challenge is making it scalable. (AP)
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April 09, 2008 05:44 PM

Featured Stories

AI
How AI is transforming programmatic ads and giving supply-side platforms an edge

As the AI ad tech landscape grows more complex, here’s what media buyers need to know.

GS
By:
Garett Sloane
How AI is transforming programmatic ads and giving supply-side platforms an edge
AI
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
AH
By:
Asa Hiken
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
Brand Marketing
20 brands catching baby boomers’ attention—and how this group is top of mind
EW
By:
Erika Wheless
20 brands catching baby boomers’ attention—and how this group is top of mind
Marketer's Brief
How Maesa Beauty uncovers trends to help create its brands
AP
By:
Adrianne Pasquarelli
How Maesa Beauty uncovers trends to help create its brands