Media

Family, Friends Most Influential on Shoppers

Word-of-mouth -- especially from family and friends -- may be one of the greatest influences on brand choice, but marketers still face a great challenge is making it scalable. (AP)
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April 09, 2008 05:44 PM

Featured Stories

Influencers & Creators
Why drugstore products are dominating influencer beauty routines

Beauty creators are showcasing more products found on drugstore shelves

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By:
Gillian Follett
Why drugstore products are dominating influencer beauty routines
AI
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
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By:
Asa Hiken
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Food & Beverage
The top 5 food and beverage marketing ideas to know about right now
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By:
Erika Wheless
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By:
Jon Springer
The top 5 food and beverage marketing ideas to know about right now
Sports
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
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By:
Jon Springer
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential